Makeup is one of my many, many guilty pleasures so I find myself here more often than I should. I love the store's bright, airiness, though I have to say I'm more partial to the way that the Short Pum... Read More
Makeup is one of my many, many guilty pleasures so I find myself here more often than I should. I love the store's bright, airiness, though I have to say I'm more partial to the way that the Short Pump store is set up. I think it might be a bit bigger and easier to navigate. Regardless, it really doesn't matter which location you end up at, they're all good and they all take the weekly coupons which, let's face it, is the real reason why we go :-) The only thing I don't like about shopping for makeup is that there's no one store where you can get items from all sorts of different brands. Ulta carries middle of the road brands like Urban Decay (my personal fave), Too Faced, Benefit, Clinique, Bare Minerals, Calvin Klein, etc AND drugstore brands like NYX, Maybelline, Cover Girl, etc. On the other hand, Sephora has a much better selection of high end brands like NARS, Becca, Makeup Forever, Kat Von D etc. so make sure you check to make sure Ulta has the brand you're looking for before you go! Also, those $3.50 off of $10 coupons are clutch! Read Less