Alex is a master of his craft, a genius. Ok, my YELP review is complete...just kidding! I could stop there, but you'd be without the supportive evidence of my well founded claim. So I'll start at the ... Read More
Alex is a master of his craft, a genius. Ok, my YELP review is complete...just kidding! I could stop there, but you'd be without the supportive evidence of my well founded claim. So I'll start at the top and work my way down. 1.) Alex is to hair, what Michelangelo was to the Italian Renaissance. An inspired sculpture, painter, and architect. Add in scientist for all the formulations of color and health restoratives while we're at it. 2.) He listens, asks question, you see the wheels turning in his head as he is taking in every aspect of your current hair, the photos of what you want and actually gives a true, "consultation". Not just 1 min of falsely wagging his head saying he can make that happen and then you end up with something the stylist/designer felt like doing, or not doing today! Thank you for your genuine listening skills Alex, it's a rare commodity today! 3.)He stays up to date with all the new techniques, products & classes. So many stylists and estheticians, heck, this actually applies to so many fields, so let's generalize, so many professionals stop learning the day they complete their formal education. Which is a sad death and a waste, also why it is important to do work that you are passionate about, because, YOU NEVER STOP GROWING or LEARNING in ones respective field. Alex applies the effort to Β take in that continued education that gives him that edge and his clients that edge above the rest. He learns all those techniques and product usage, to give one that, dare I say it, "Instagram Worthy", "Hair Goals", "Hair on Fleek", hashtag ability. Heck, my husband can spot me 2 blocks down when I walk out of Alex's salon. The technology in all the products and the ability to use them, makes or breaks a stylist now days. 4.) He has the years of practice that creates perfection of craft. This isn't his first rodeo, so much that he is mentoring his staff in his salon, which gives others the ability to grow, learn, earn more, make more people happy...the domino effect here people! Also, this isn't his first successful salon, the man knows what he's doing. 5.) Which leads me to his business skills, he is a fine business man, he knows his target demographic, he's patient, creates a beautiful synergy, a happy, fun, cool, uplifting atmosphere. Which if anyone is familiar with stuffing a bunch of people in a building and trying to orchestrate them to work together, share, teach/learn/grow together, get along or show any sign of liking one another (fake or real), you will be gleefully happy at what this man has accomplished within the confines of his salon. 6.) Fair price points for the services are another demonstration of his business savvy. He's not giving his work or his stylists work away for free, he is at a fair, moderate price point. Anyone who says anything different, hasn't had enough hair salon experiences. Also, you can't place a price on having your dream hair come true. That being said, if one wants more than the basic trending color and cuts, (not that there is ANYTHING wrong at all with that), but from a very finicky clients perspective, one who has been all over the map and who can't count how many times she's been disappointed, wasted money and gave up on actualizing a vision regarding how she's like to perceive her hair looking...Alex and his team have been so refreshing, consistent and unwavering for caring for me and my hair needs. PS: Tori Smith does the most remarkable blow out, and I could fall asleep when she washes/conditions my hair. I always leave her chair feeling ready to take on my day! Thanks guys, see you all next week!!! Read Less